GroundMAQER Summit

Digital Marketplaces in Emerging Markets

June 10th/ 2:30 – 4:00 pm CEST

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Open innovation in the building materials industry



Featured keynotes & insights from industry leaders:

Let’s review the first GroundMAQER Summit!

On June 10th 2021, 901 participants joined our first virtual GroundMAQER Summit to listen to three lively discussions on mobile payment, customer insights and instant delivery – next to the fireside chat with Jumia on digital marketplaces in emerging markets.

Participants came from 71 countries and 16 time zones, with most attendees from India, followed by Mexico and Switzerland. We would like to thank all attendees for joining and engaging during the event!

And of course we are more than grateful to our 27 speakers from leading startups, investors and multinational corporations who ensured lively discussions and valuable insights during the panels.

We are already looking forward to the next GroundMAQER Summit and keep you updated here on a regular basis.

You’ve missed the event? No problem – simply check out the recordings below.

Get in touch with our local innovation ecosystem

You’d like to know more about LafargeHolcim’s country operations in emerging markets? Check out our country expos, even after the GroundMAQER Summit on June 10th!

How will marketplaces develop in the future? 

In 2020, the e-commerce boom continues to hold in emerging markets, and marketplaces are one of its main drivers. How can startups, investors and corporations proactively leverage this opportunity? And what is missing to reach the next level of growth?

On June 10th, hundreds of innovation leaders explored marketplaces in all its facets, from financial solutions, to customer centricity and last-mile delivery. All discussions focused on emerging markets, from Latin America to Africa and Asia.

The GroundMAQER Summit offered something for everyone:


gained access to new business opportunities and met industry and ecosystem leaders.

Thought leaders

discussed new trends for digital marketplaces and captured new learnings to accelerate marketplace success in 2021. 

Innovation managers

met key stakeholders of the tech and startup scene and gathered to connect and exchange.


Romain Christodoulou

Chief Commercial Officer at Jumia


Monica Brand Engel

Co-Founder & Partner at Quona Capital


Ifeoluwa Orioke

Chief Commercical Officer at Flutterwave


Zachariah George

Co-Founder Startupbootcamp Africa


Christer Holloman

Founder and Chief Executive Officer at Divido


Diego Serebrisky

Co-Founder and Managing Director at Dalus Capital


Wenyi Cai

Co-Founder and CEO at Polymath Ventures


Miljan Gutovic

Head of Middle East & Africa at LafargeHolcim


Solomon Baumgartner

CEO at Lafarge Egypt


Afshon Wallace

CEO at AfriDelivery


Enrique Villamarin



Raghu Ravinutala

CEO at Yellow Messenger


Jaime Hill

Chief Executive Officer at Holcim México


Vaolah Amumpaire

CEO & Founder at Wena Hardware



Ram Maganti

VP for Marketing & Innovation at Holcim Philippines


Federico Antoni

Founder and Managing Director at ALLVP



Pradeep Gode

Managing Director India at C2FO


Jean-Claude Lasserre

Chief Executive Officer at Saint-Gobain Africa



Joyjeet Maity

Vice President and Business Head at Moglix


Juan Alfonso García

Vice President Latin America at Master Builders Solutions


The GroundMAQER Summit brings together experts from startups & corporations, as well as leading influencers & investors, to connect and exchange. It discusses global innovation trends in the construction industry, with the goal to “break the ground”, make progress, develop new ideas and learn from each other.

Check out the recordings below.

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