Together with the startup MakeMyDay, LafargeHolcim Brazil launched a smart solution to support route planning for sales representatives, which saves time and increases efficiency. The results of the proof of concept have been impressive — sales representatives using the MakeMyDay solution could significantly outperform those who did not, ultimately increasing the number of visits by 46% in total. Furthermore, the participants in the pilot exceeded the planned number of visits by more than 30%. As a result, the solution was adopted in Brazil and a roll-out across Latin America is underway.
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